Why Celebrities Love Cashmere – The Timeless Luxury Behind Their Off-Duty Style
There’s a reason cashmere keeps turning up in those “spotted out and about” celebrity moments. It’s the quiet hero piece: soft, polished, and effortless on camera without trying too hard.
Most recently, Taylor Swift popped up in a cosy cashmere sweater moment that had fashion fans zooming in — the kind of off-duty knit that says “I threw this on” while still looking completely put-together. That’s the cashmere effect: it makes simple outfits feel finished. (You can view the full look in the original feature by InStyle here)
Why celebrities keep choosing cashmere
Celebrities have access to every trend under the sun, yet they circle back to cashmere for the same reasons we do — only with more paparazzi.
- It looks expensive without being loud
- It’s soft enough to wear on repeat (and you actually want to)
- It layers beautifully for travel, studios, cold venues, and early call times
- It photographs well — clean lines, gentle texture, flattering drape
The “off-duty uniform” that always works
Celebrity style is often less about statement pieces and more about a reliable formula. Cashmere sits right at the centre of it:
- a great knit
- straight-leg jeans or tailored trousers
- sleek sneakers or a boot
- simple jewellery (or none at all)
It’s the kind of outfit you can wear to brunch, the office, a flight, or a quick grocery run — and feel like your future self would approve.
What makes cashmere feel different (in a good way)
Not all warmth is created equal. Cashmere is known for feeling light but insulating — so you’re not stuck in bulky layers. It’s also naturally soft against skin, which is why it becomes a “no going back” fabric once you’ve worn the real thing.
If you’d like a quick explainer on what to look for, our guide breaks it down in plain English: benefits of pure cashmere.
How to wear cashmere like a celebrity (without a stylist)
You don’t need a glam squad. You just need the right piece and a few easy styling tricks.
1) Keep the palette calm
Neutrals (cream, beige, grey, black) always read “expensive” and pair with everything. Start with a go-to knit from our women’s cashmere sweaters edit.
2) Try the “soft structure” look
A cardigan worn open over a tee instantly adds polish — and it’s perfect for Australia’s in-between weather. Explore women’s cashmere cardigans.
3) Make one piece do the heavy lifting
A wrap or scarf can turn a simple outfit into a styled outfit, especially for travel days and weekend getaways. See our cashmere scarves & wraps.
4) Finish with small luxuries
Beanies and gloves are the easiest “quiet luxury” add-on — and they’re the first thing you’ll reach for when the temperature dips. Shop cashmere hats & gloves.
The pieces celebrities re-wear (and why you will too)
Cashmere earns its place because it’s not a one-season fling. The best pieces are the ones you wear constantly, then wonder how you ever lived without.
If you want a simple starting point, our Essential Elegance collection pulls together the most-loved styles — the “wear now, wear later” ones.
How to keep cashmere looking fresh
The goal is to wear it often and keep it looking good. A few habits help:
- air it out between wears
- fold, don’t hang (helps avoid shoulder bumps)
- use a gentle comb for any light pilling
- wash softly and only when needed
If you’d like a step-by-step routine, our care guide is a handy one to bookmark: cashmere benefits and care basics.
Celebrity style is fun, but comfort is the real flex
Celebrity moments might spark the idea, but the best part of cashmere is what happens after the trend — when it becomes your favourite layer for real life.